Boston, Ma, Arnold announced today the promotions of Roger Baldacci to Executive Creative Director and Wade Devers to Head of Art. The moves are designed to empower two of the shops most talented leaders to partner with Boston CCO Pete Favat to ensure the high creative standards of Arnold’s “Great work works” philosophy is met across all clients. In a collaboration that extends past work hours they are also members of one of Arnold’s in-house bands-The Disappointments. Baldacci is the drummer, with Devers as lead singer.

In this new role, Baldacci will touch more businesses at Arnold with the goal of inspiring the best work, and mentoring staff. Baldacci is also charged with bringing new talent into the agency’s headquarter offices, overseeing all new hires in the creative department.

“Roger is one of the most talented and awarded writers in the business,” said Favat. “With every creative award there is to win under his belt, including an Emmy, Roger has demonstrated time and time again how to turn tough solutions, demanding clients and tight budgets into winning ideas that have produced strong results and creative gold.”

An eight-year veteran at Arnold, Baldacci has worked on everything from youth oriented brands like truth, ESPN and Activision to CPG and automotive brands. Prior to joining Arnold, Roger worked at Fallon in Minneapolis. Throughout his career, Roger has produced an extensive body of award-winning work that has helped shape brands for clients that include Timberland, BMW, Miller Lite, Converse and VW. Baldacci is the most awarded creative at Arnold and is well-known for writing some of the iconic truth commercials such as the Emmy-winning “Shards O’Glass” Super Bowl ad and “Singing Cowboy.”

Devers’ new role as Head of Art, has been created to drive visual communication and execution across all aspects of Arnold’s creative product. In addition to working with and mentoring the art and design staff he will also work with Arnold’s digital and print production groups, as well as the studio, to ensure the highest quality across all work that the agency produces.

“Conceptually driven design is extremely important in today’s world and has carved the need for a role like the Head of Art that focuses on maintaining the highest possible standard in all aspects of our visual communications,” said Favat. “For years Wade has produced beautiful, award-winning work and developed unique graphic identities for many of our clients. He is a true craftsman whose years of experience in all aspects of visual communication from print, broadcast, all the way through to digital, makes him the perfect fit for this role.”

In his nine-year tenure at Arnold, Devers has art directed campaigns for almost every client in the agency. His work for Royal Caribbean, Celebrity Cruises, Monster, Fidelity Investments and most recently Jack Daniel’s have garnered some of the industry’s highest honors.