At the heart of any great marketing plan is an understanding of how people create beliefs and how those beliefs can be influenced,” said Pam Hamlin, President of Arnold Worldwide. “With that in mind, we are thrilled to have Dr. Bob and Brain Sells under the Havas umbrella.

"Affectionately known as Dr. Bob by many in the industry, Deutsch will work out of Boston, occupying space in Arnold’s offices. He will serve as an industry thought leader on human nature and its impact on modernity. He will provide services to clients in the Havas Network, be a resource to Arnold, Euro and MPG on new business, and continue to work with his own clients, which include agencies and marketers outside of Havas."

"In today’s environment especially, there are so many forces that have the potential to dampen creativity,” said Deutsch. “I have high expectations that in my role at Havas, together we can help restore the importance of creativity in the industry. Because there’s nothing more important to building brands and businesses than understanding people as people and connecting with them through creativity that works."

Deutsch’s experience extends from Pennsylvania Avenue to Madison Avenue and includes consulting to governments, as well as engagements with blue chip marketers like American Express, Apple, Pfizer, Dunkin’ Donuts and P&G. Deutsch has also lived with pre-literate tribes in New Guinea and Amazonia and with chimpanzees in equatorial Africa, studying how leading “ideas” take hold in a culture. His revolutionary research on cultural dynamics, human nature and branding has covered a variety of unique topics, including:

Deutsch received a doctorate in Cognitive and Social Anthropology from Albert Einstein College of Medicine, where he was a research staff member of the "Project on Human Communication." Dr. Bob's methods of inquiry uncover the authentic narratives that structure people's lives, providing insights into meanings that are well known but not known well. His insights inspire marketing ideas that more consistently touch people's soul and primal emotions. This results in work that is not only more effective, but also allows people to understand themselves and their experiences more clearly, setting the stage for cultural epiphanies and new trends.