Carnival: The World's Largest Children's Book

When Carnival came to us for help launching their new charitable giving program and their newest ship CARNIVAL DREAM, the first thing we thought was: go big. So we created the world’s largest children’s book to announce Carnival’s partnership with St. Jude Children’s Research Hospital and debut their latest ship.

The Contest
First we set up an onboard contest, asking kids to tell us the most fun thing they’ve ever dreamed and
to draw a picture to go with it.

The Inspiration
From all the entries, we picked 12 of those dreams as inspiration for “The Dream Plucker of Perrysport.”

The Book
Then we got busy with the large task at hand: building the world's biggest children’s book.

The Unveiling

Finally, we unveiled it – in a totally big way, of course, on the Today Show in Rockefeller Center. Watch the clip

The Goal
Through a donation and proceeds from "the Dream Plucker of Perrysport," Carnival is on its way to their goal of
raising $3 million for St. Jude.