truth: Tour

For a brand that’s selling an idea, rather than a product, it’s important to talk to kids one-to-one. We do that by tagging along on music and sport tours in our big orange mobile-party truck.

truth Gear

We give away clothing and other gear on tour. There are two rules for this stuff: it has to be based on a fact about smoking or Big Tobacco, and it has to be something kids will actually wear.

Online

It’s also important to let kids know where you’re going to be, and when. And also to offer behind-the-scenes videos, tons of photos, connections to our popular and super-outgoing tour riders, and just all around truth-style snarky fun. This website does that, and more! Yeehaw.

MTV "MADE" Integration

We got the folks behind one of MTV’s most popular shows, MADE, to do ten mini-episodes just for us. They ran in two-minute blocks during the actual MADE hour-long programs. Anyway, the MADEs that ran our mini-episodes got better viewership than the shows that ran without them. We're not saying it’s because of us. We're just sayin’... Here’s a link.