Amtrak: The Romance of the Rail

Train travel simply can't compete with the speed of air travel or the affordability and flexibility of hopping in the car. So we focused on the one area where we had a huge advantage: the experience. By tapping into the aesthetic of posters from the glory days of travel (before there were middle seats or combination gas-station-fast-food restaurants), our work reminded folks that one of the reasons to travel was for the travel itself. Or, as Amtrak’s new tagline summed up, to Enjoy the journey.

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