Amtrak: The Romance of the Rail

How? We tapped into the aesthetic of posters from the glory days of travel. Before there were middle seats or combination gas-station-fast-food restaurants.

Our work reminded folks that, for all our "modern conveniences," we had lost something. That one of the reasons to travel was for the travel itself. Or, as Amtrak’s new tagline summed it up: to Enjoy the journey.