truth: Gear

We believe in making an intangible tangible. And to our knowledge there has never been an anti tobacco brand that has made gear cool enough for youth to wear. Thats why we developed truth gear. We it give away on tour every summer. There are two rules for this stuff: It has to be based on a fact about smoking or Big Tobacco, and it has to be something young people will actually wear. We think it's working because it always goes fast and year after year we see kids wearing their it at the shows,and that makes us happy.

Magical Amount Womens T
Too much nicotine can make you sick, but too little won’t keep you addicted. That’s why Big Tobacco needs the Magical Amount! Yay Magic!

187 x 20 Womens T
When a homicide is committed, the police refer to it as a 187. There’s no numerical code for deaths caused by tobacco, which kills 20 times more people than murder.

Chemical Warfare Mens T
Hydrogen cyanide is commonly listed among chemical warfare agents causing general poisoning. It’s also in cigarette smoke.

Crowned #1 Killer Mens T
Cigarette smoking is the #1 cause of preventable death in the U.S.

Weapons of Mass Destruction Mens T
Big Tobacco products could kill one billion people this century. Shouldn’t that classify them as Weapons of Mass Destruction?