truth: Games

Teens love games. truth® loves making games for teens. What a coincidence! We've made over thirty games through the years. It's an easy way to get the message out. And if the games are fun enough, there's pass along value. And kid's get the feeling that their friends like truth, so they're more open to truth's message. And it improves the hand-eye coordination of America's youth. Win-win!

 

Tough Love 2: Cupid’s Revenge

This is one of our most popular games. The idea comes from a TV spot in the Sunny Side of truth campaign.


Fair Enough: Company Picnic

These were actually games built into banner ad spaces. Kids could play them without leaving whatever page they were on.

 

Type or Die

A nerve-wracking game that tests your typing skills -- to the EXTREME!

Urea Collector

We use this fact about Urea being in cigarettes whenever we can. Kids really respond. And gross stuff is "sticky" with them. In this case, almost literally. Anyway, you have to sop up the cat urine before two circles of stains touch, or you lose. Gotta love these clients!

 

Milk-off

As a general rule, since the truth campaign came around, Big Tobacco has stopped writing down a lot of their wackier thoughts. The quote this game was based on came in under the wire. Well, by three years, give or take.

 

 

 

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