Volvo: C70

Intro

The Volvo C70 Hardtop convertible has a split personality. It’s a sporty sedan and a helluva fun convertible, so it’s twice the fun.

“Switch” :60 TV

One woman puts her top up, the other puts her top down – and both take their tops off! Meanwhile, their boyfriends don’t have a clue about what’s gone down. "Switch" features brilliant performances by

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French actresses Stephanie Pasterkamp and Rachel Eberhart. Filmed in Barcelona, Spain. Music by Swedish artist Miss Li.

Print

The new C70 hardtop convertible is up for anything and down for whatever.

New CG imagery designed to take you from boxy to sexy in no time flat. Plus, we think it looks like a Transformer. And what’s cooler than that?

The new C70 is a sensible car with a playful side. Photography by Peggy Sirota puts the “more” in our “There's more to life” campaign.

Peggy Sirota

World famous photographer Peggy Sirota shot the lifestyle portion for our latest print campaign for Volvo. But this wasn’t her first Volvo shoot. Her 1988 Volvo campaign garnered much attention for being the first to integrate lifestyle imagery into automobile advertising. One of the most respected and in-demand photographers working today, her portraits have graced the covers and pages of GQ, Vanity Fair, Rolling Stone, Esquire, Interview, French Vogue, and many others.

Miss Li

Linda Carlsson, better known by her stage name, Miss Li, is a Swedish singer. Her playful and flirtatious song “Oh Boy” was the perfect underscore to the film. If you don’t own all her records, you should.