Arnold Worldwide

Forbes.com: The New Rich

July 16, 10

The New Rich: What Success and Wealth Means to Consumers in 2010
Co-Authored by Arnold's Global CEO Andrew Benett

All year long Forbes comes out with lists of the world's richest people--the youngest billionaires, the most eligible billionaires, the richest women, the wealthiest families on each continent. People find it fascinating to track the waning and waxing of personal wealth, watching as perennial front-runners Bill Gates and Warren Buffett are eclipsed by a Mexican telecom titan and chased by various silver-spoon princes of Asia and the Middle East. To be among the world's wealthiest is the stuff of many a daydream.

And yet our communal vision of what it means to be "rich" is changing. Where once personal wealth might have been measured solely by the figures in one's investment portfolio and the cumulative value of one's assets, today people have begun to look deeper, taking into consideration softer values, such as happiness and contentment, friendship and belonging.

Read the full article on Forbes.com

Consumed Reviewed by Luxist.com

July 13, 10

Global CEO Andrew Benett's latest book, Consumed: Rethinking Business in the Era of Mindful Spending, has just been released! Thought leadership fuels Arnold Worldwide and, in this book, Andrew and co-author Ann O'Reilly explore the shift from hyperconsumption to mindful spending. As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what, why and from whom they are buying. Although many feel that rampant spending is hardwired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Read the full review by clicking here.

Check out Consumed on Amazon.com

Truth® Takes Silver at Cannes!

July 8, 10

Arnold Worldwide's truth® campaign was awarded a Silver Lion at this year's Cannes Lions International Advertising Festival!

Aetna Chooses Arnold Worldwide

June 16, 10

Arnold has landed lead creative duties on Aetna after a review. The assignment includes traditional and online advertising, including social media efforts.

National Journal Group Selects Arnold Worldwide

June 14, 10

Arnold Worldwide has been selected by National Journal Group as its Integrated Agency of Record, spanning its portfolio of products including National Journal, CongressDaily, and The Hotline, among others. The account will be handled out of Arnold Worldwide's D.C. office. The first assignment will include a rebranding effort for National Journal, comprised of print, social media and online advertising, expected to launch in early fall. National Journal Group is part of the Atlantic Media Company.