Advertising Age

By Rupal Parekh

Swedish carmaker Volvo is moving to a new global advertising structure. As part of the shift, it will dismantle "Team Volvo" and instead park lead global duties at Havas' Arnold.

Most significantly, the move means Arnold becomes the agency of record for Volvo in both the U.K. and in China. That's a major vote of confidence in the Boston-based agency, which is a newcomer in both of those markets.

Arnold had already handled Volvo's creative work in North America, but it was sharing the account with SapientNitro. SapientNitro is being cut from the roster in the China and U.K. markets, but it will hang on to Australia. Effective early next year, Arnold will take the helm for the Volvo account globally. It will continue to be managed by Global Brand Director Jorian Murray and Global Executive Creative Director Sean Thompson.

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