At the end of 2009, the readers of Adweek voted Arnold Worldwide’s truth campaign the Campaign of the Decade. If you haven’t heard of truth, it’s probably because truth is focused directly on teens. Arnold started truth 10 years ago with the American Legacy Foundation with the aim of getting teens to think twice before smoking. We did this by turning a teen’s natural rebellion – one of the main reasons they smoke in the first place – against the tobacco industry. As you can imagine, we’re proud the work was recognized, but we’re even prouder of the over 400,000 lives it’s saved. Please take some time to check out the work, and we hope you enjoy it.