Adweek

By Jeff Tarakajian

Carnival Cruise Lines sets a great new course. 

What’s the future of advertising in the multicultural world in which we live? I officially predict the fall of multicultural advertising and the rise of advertising that’s multicultural.

Riding the PATH train last week from New York to Hoboken, I spied a great ad for Carnival Cruise Lines. It featured a couple on a ship having fun in the pool. The man was a light-skinned Hispanic male while the Hispanic woman was dark skinned. But that was not the first thing I noticed. The first thing I noticed was this fun-loving couple enjoying each other on a Carnival Cruise.

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