A few weeks after winning Panasonic’s consumer electronics business, Arnold came out on top in a shoot-out for Mike’s Hard Lemonade. “The team from ArnoldNYC demonstrated a passion for both our brand and our business.” said Mike’s President Philip W. O’Neil. “The partnership they built with us through this process made it clear they will be instrumental in helping us reach our potential. ArnoldNYC’s focus and understanding of the balance of commercial success and great strategy, combined with great creative, was the key.” John Staffen, Managing Partner and CCO of ArnoldNYC stated “They’re nice people, we’re nice people. They work hard, we work hard. They want good work, we do good work. They want to succeed, we want them to succeed. It’s as easy as that.”