Last year, we launched a new thought-leadership platform, called Arnold On, which aims to explore cultural, social and consumer trends directly impacting businesses. We are pleased to present our third issue, called Arnold On: Leisure (Our Growing Need to Break Free, Have Fun and Enjoy Life).  

In this issue of Arnold On, our Business and Brand Strategy team conducted an in-depth, global study across the U.S., U.K., Brazil and China to explore how consumers are finding a break from life’s pressures through a perfect blend of Me, We and Flee Time – and the role that brands play in that time of leisure. We found that even though the global economy isn’t looking up, consumers are. They’re looking up from their desks, their devices and their day-to-day stresses. While it may be harder to find the money or time, leisure is perhaps more important to our well-being than ever before. 

We invite you to take a look at Arnold On: Leisure by browsing through the PDF below. You can also download the PDF here.