Arnold Worldwide

Arnold Honored on Ad Age's A-List

February 3, 12

Arnold Worldwide received one of advertising's top honors: a spot on Ad Age's Agency A-List. Each year, Ad Age 's editorial board chooses the top 10 agencies that they believe best delivered across the business spectrum. We're thrilled to be included and thank all of our clients for your continued partnership.

Read Arnold's profile on AdAge.com.

Arnold Hires Talent Chief from Financial Services

January 25, 12

Adweek

By Andrew McMains

If the ad industry gets a failing grade for nurturing talent, why stay inside “church” to find a new talent chief? That’s the premise behind Arnold's latest top-level hire: global chief talent officer Patti Clifford.

At Arnold, Clifford, will focus on instituting best practices for retaining and developing staffers—an area that agencies generally have neglected in recent years, leading to talent erosion that Arnold global CEO Andrew Benett documented in research he presented to the 4A’s last year. Clifford will fulfill the same role at Arnold parent company Havas as well.

Powered by Benett, Arnold Hits Its Stride

January 17, 12

Adweek

By Andrew McMains

Whether opening a new overseas office, meeting with CMOs or pitching an account, Arnold global CEO Andrew Benett shifts gears and multitasks with ease, often at a relentless pace. Even in casual conversation, he’s intense, focused. “Every word is purposeful,” said Con Williamson, a former colleague and chief creative officer at Saatchi & Saatchi New York.

Since Benett joined Arnold in January 2010 from Euro RSCG, the Havas agency’s revenue has grown 32 percent to an estimated $310 million, with about 80 percent of the growth coming from new accounts, including Dell, CVS, Alberto Culver, Aetna and New Balance. The shop has expanded to four overseas cities (Amsterdam, Sydney, Shanghai and Sao Paulo), and its work for Jack Daniel’s, Carnival Cruise Lines and Progressive has generated buzz and industry recognition.

Arnold NY Finds Digital Chief Inside Time Inc.

January 10, 12

Adweek

By Andrew McMains

Angela Wei, who spent almost three years in Time Inc.'s branded solutions division, most recently as executive director of digital marketing solutions, is joining the New York office of Arnold as chief digital officer, a new position. Wei, who starts Jan. 23, will report to office president Lynn Power and Matt Howell, the agency's global chief digital officer.

Within Arnold, the Wei recruitment is part of global CEO Andrew Benett's push to expand digital capabilities. Other examples include the March 2011 hire of Howell and the May 2011 addition of Elliott Seaborn as an executive director in the Boston office. Howell came from Modernista! and Seaborn, from Digitas.

Carnival Cruise Campaign Focuses on the First-Timers

December 21, 11

The New York Times

By Andrew Adam Newman

About a dozen humorous ads in what the brand calls the “land versus sea” campaign follow the format of calm moments on a cruise ship bookend a flashback of a fiasco from an earlier vacation. In one, a family is upside down on a stalled roller coaster; in another, a young man and woman visit his uncle, who hugs the woman inappropriately.

The campaign is directed at “cruise rookies,” or the 76 percent of the American population (according to Cruise Lines International Association data) who have never taken a cruise, said James Berra, chief marketing officer of Carnival.