Arnold Worldwide

Naughty Volvo on Autoblog

March 9, 10

Autoblog.com:
by Jonathon Ramsey (RSS feed)

It's a feast of moving pictures this week, an ensemble cast telling 18 tragi-comi-dramatic stories such as: Volvo doing some naughty things forward and backward in its new S60, capitalist Communists in love with the Porsche Cayenne, Optimus Prime getting a Michael Bay makeover otherwise knowns as a Bay-kover, the Audi RS5 grumbling about everything, the 918 getting groped in two parts, don't ever, ever rent a car in Miami without a Haz-Mat suit, and what kind of awesome can you hear when you mix Bruce Willis and The Gorillaz?

Read the full Autoblog artical

Arnold Names Andrew Benett CEO

March 4, 10

Adweek - February 17

Benett succeeds Fran Kelly, who moves to Vice Chairman at the Boston-based Havas shop

A new era in Arnold's evolution begins today, as the Boston-based Havas agency seeks to recast itself as a worldwide micro-network with new global CEO Andrew Benett, a Euro RSCG veteran, at the helm.

Fran Kelly , a 16-year Arnold veteran who has served as chief executive since 2006, moves to vice chairman. Ed Eskandarian remains worldwide chairman.

Benett, 38, joins from Arnold sibling shop Euro RSCG in New York, where he has been co-CEO -- teaming with Jeff Brooks -- and strategy chief for the agency's 230-plus office global network.

Read the full Adweek story

Seeking Great Ideas at Andy's

March 2, 10

In the first of four blog posts for Boards, Arnold Worldwide chief creative officer Pete Favat takes us inside the jury room of the 2010 ANDY Awards where the buzz words are flying fast and furious. Judging took place in New Orleans from Feb. 21 to 27.

ArnoldNYC Wins Mike’s Hard Lemonade

March 1, 10

A few weeks after winning Panasonic’s consumer electronics business, Arnold came out on top in a shoot-out for Mike’s Hard Lemonade. “The team from ArnoldNYC demonstrated a passion for both our brand and our business.” said Mike’s President Philip W. O’Neil. “The partnership they built with us through this process made it clear they will be instrumental in helping us reach our potential. ArnoldNYC’s focus and understanding of the balance of commercial success and great strategy, combined with great creative, was the key.” John Staffen, Managing Partner and CCO of ArnoldNYC stated “They’re nice people, we’re nice people. They work hard, we work hard. They want good work, we do good work. They want to succeed, we want them to succeed. It’s as easy as that.”

Nick Dutton Joins Arnold

February 26, 10

Nick Dutton Joins Arnold's Global Network as Managing Partner

Boston, Ma: To support Arnold’s strategy to be a global creative micro network, the advertising and marketing agency has announced that Nick Dutton has joined Arnold as managing partner, global network. In his new role, Dutton will work to further strengthen the agency’s core capabilities outside of the United States. He will report to Arnold Global CEO Andrew Benett.